Select Brochure Printing That Is Eco Friendly

By Anita Ortega


Many people do not realize they can boost the image of their business at the same time as showing commitment to environmental protection. More printers are opting for environmentally friendly options today as technology advances and it becomes more feasible to do so. When you choose brochure printing that is eco friendly you do not have to sacrifice quality.

Brochures may be designed in-house by businesses and then printed or businesses may make use of the design services offered by printers. It often helps to have the input of an experienced graphic designer when it comes to color and other details such as the type of folds to be used. The most impact often comes from the smallest details.

When choosing a printer, it is worthwhile choosing one that has environmental certification. There is a variety of equipment used and the presses, folding machines and so on all offering multiple choices for final presentation. You need to choose a printer who has the right equipment to deliver what you require. You should not have to suffer inferior quality when using environmentally friendly materials and processes.

These days many customers choose to use online services. It is simply a matter of checking the different options offered to see what fits your requirements best, getting a quotation, uploading artwork ready for print and waiting for the finished product. If you choose to use their design services, you will be sent a proof to sign off before any printing commences. Some companies even offer mailing services too.

Once you have chosen a printer, you will need to decide on what paper to use. The recycled paper being produced today is of much better quality than in the past. Most printers offer a variety of papers made up of varying percentages of consumer waste. Some are glossy, offering good resolution and sharp imagery. Others are uncoated and made of 100 percent post consumer waste which may offer just the right texture for the ultimate recycled look.

Petroleum-based inks are being substituted today with those which are vegetable-based. These vegetable-based oils, such as soy and canola, are non-toxic. Cleaning is much easier and inks can even be re-used.

There are added costs to printers when they decide to go green. Certification is just one of these costs. They often purchase the latest equipment designed to minimize hazardous waste and use environmentally friendly materials. This meant that prices have been higher. However, they are becoming increasingly competitive as time goes on. Many companies are prepared to pay slightly higher costs to reduce their carbon footprint.

Green printers use recycled paper and vegetable-based inks rather than the traditional paper and petroleum-based inks. No harmful chemicals are used and waste products are easily handled. Green printing can produce the same level of quality as traditional printing, so quality does not have to be sacrificed. You can be good to the environment and welcoming to prospective customers all in the same brochure.




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