Simple Steps For Successful Proposal Writing

By Kenneth Fox


The applications that win grants are those that show merit. This means that your proposal writing skills will make the difference between being success and failure. The application serves as your attorney before a panel that knows nothing about you. The best way to qualify therefore is to draft a winning funding application. It helps you beat a field of equally qualified applicants by presenting the most compelling case.

Proposals are first judged on the basis of introduction. The introduction should contain an executive summary of what to expect. Make the summary precise and to the point. The language used is first person and should provide names and positions of persons directly responsible for implementation. State the objectives of undertaking the envisaged project and the significance it has on target population. This brief introduces the idea to panelists instead of having to peruse through the entire document. Lack of a summary compromises your chances of being shortlisted.

A project description follows detailing the background of your program. It forms the justification or drive behind undertaking the project. Indicate the goals that will be achieved and the methodology to be used in achieving these goals. You may also consider including the persons who will be involved directly or indirectly.

Donors are keen to ensure that their money is put into good and intended use. Applicants must provide a hint that this is possible. This is done by indicating your technical ability to complete envisaged project. Show the competencies of people who will be involved. Provide evidence that you have successfully completed such a project in the past. This is your best reference during application. Include similar projects or those funded by the same organization.

Projects are meant to help communities or a particular course. Your proposal must provide clear evidence of the impact your activities will have. A case study showing the situation on the ground would plead the case better. You may also use a story to exemplify the situation before your intervention and after completion.

There is an aspect of time that defines the boundaries of every project. For your application to be successful, it must indicate the order of activities. This means what happens, when, how and by who. Include the milestones, timing and people taking responsibility for their attainment. The schedule should show a logical flow and buildup to the ultimate goal.

There is a specific figure quoted in every application. Your budget should break down this figure with particulars on how the money will be spent. The funds should be spent in a logical manner and guided by the schedule on implementation. Indicate the systems and persons who will be responsible for spending. Make provisions for emergency or miscellaneous expenses.

Every project must be monitored during implementation and evaluated after completion. Provide a mechanism that will guarantee implementation in the proposed manner. These are checks and balances on which your work will be centered. Everything in your proposal should create a picture of a goal or a better place after completion of proposed project.




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