Importance Of Brochure Printing That Is Eco Friendly

By Lelia Hall


Advertisement has been at the core of success of every business. It has and still is one of the major means of achieving the goals and objectives of the various businesses and institutions. Various ways and means of advertising are utilized to market the goods a company manufactures or services rendered to the relevant target markets. One of the most commonly used is the brochures. At this moment the world has a big focus on environmental conservation. This has triggered the advertising firms to invest into the eco-friendly products of advertisement. This prompted the need of brochure printing that is eco friendly.

This type of venture is meant to be able to improve and conserve the environment while at the same time able to meet the quality standard of service delivery. But what does it really entail? How does it promote the conservation of the environment?

Eco friendly production entails use of technologies which are not hazardous to the surroundings. Not only in one part of the process but as a whole. This means at the initial stage of acquiring the raw materials down to the end product.

There are a lot of technologies invented to help in achievement of the objective. Some of the most the currently practiced are introduction of alternative forms of printing for example waterless and the recycling of papers. Use of these technologies have had a marvelous impact both to the environment and the various companies that have managed to practice green production.

Quite a large number of the companies do use machines which use toxic chemicals and an intake of 25000 gallons on monthly basis. On practical basis this is quite a huge chunk of water consumption. Using of waterless printing aids in eradication of dampening solutions finally result to the zero emission of hazardous VOCs (volatile organic compounds).

Recycling of paper has been vital in the practicing of greener technologies. The impact paper manufacturing has had on the environment is evident. This has been achieved through the various ways it has impacted right from the source of acquisition of raw materials to waste management.

Paper recycling has also been a lead practice which has helps in saving of trees. Statistics from research shows recycling of papers weighing one ton which goes way ahead in saving wood slightly more than twice the weight. The statistics implies that we would save harvesting of forested land 20 million acres annually if we recycle half the yearly world paper requirement.

Recycling also reduces the use of landfill. Usually paper decomposes in landfills which releases methane into the atmosphere. Methane, alongside carbon IV oxide, are green house gases. Recycling of a ton of papers eliminates 3 cubic meters of landfill waste.

The entities practicing eco-friendly production of brochures gain a lot from the practice. Putting into consideration the current high demand of eco-friendly products and advertisements, it increases their market base for clients. Companies which practice it also say it has aided them in improving the brochures quality and also more effective in meeting their delivery time.




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