Article Marketing Advice For The New Marketer

By Bettina Binnie


Article marketing is a popular way of hosting articles that contain high-quality keywords on article websites which will link the content. This has proven effective for website promotion. You will learn concepts concerning the syndication of articles as well as article marketing.

When writing about products you're selling, put the keywords away and just go for a legitimate description. You can always tag the page with a keyword for SEO purposes, but your customers want to read real information about the product. They need to know if it's worth buying, and seeing a poorly written, keyword-stuffed fluff piece is going to turn them off.

If you're accepting guest content in order to keep your site fresh and relevant, always make sure you read over the content thoroughly before posting it. Pay attention to the quality of the content, where someone's links lead to, and if this content has been posted anywhere before, because once you accept the content, it is your responsibility.

Never copy anyone else's work or ideas. Doing this is not only unethical, but it could be illegal. Nothing kills your credibility like someone commenting on your article that you stole it from someone else. Do your own work, and always give credit where it is due to protect yourself from these issues.

Make sure that the first paragraph in your article is very well-written. Search engines and readers both agree that the first paragraph is of extreme importance. Putting forth quality information in your lead paragraph will capture attention. Keep things interesting and don't overdo it. You hope they read the entire article, after all.

When trying to market your articles, make sure that they are of a reasonable length so that search engines can find them much easier. Try to keep your articles' word counts down to 500, or at most, 700 words. more than that will dissuade a lot of readers because they will consider it too long.

Put your article on your site first, wait for it to be indexed by search engines, and then submit it to directories. Due to this, your article will be indexed in search engines and have added traffic to it thanks to the other articles.

Pick a topic for your article that focuses on how to help people. Answering questions, trying to solve problems or writing a "how-to" about something, can show others that you are knowledgeable in your industry. People will want to reach out to you and learn more about you, if they feel you can help them.

As this article stated, your business will only be successful if you understand how to properly market your business. Once you learn the best way to market yourself, you will be well down the road toward hitting your earning goals.




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