If you want to offer writing services to other internet marketers, one of the most important components you'll need is some samples of your writing. People will want to see what kind of writing you've done in the past, what topics you've written about and just how good it actually is. The easiest way to offer these samples for people to review is through a portfolio website.
When the term "portfolio" website comes to mind, most people think of photography or web design but it works just as well for writing. Your portfolio we site should have enough examples to give your potential customers a good idea of your ability. Ultimately you should include several different styles of content:
1. Articles 2. Blog posts 3. Short reports 4. eBooks 5. Longer training courses
Basically, whatever type of content you are offering your clients should have examples in your portfolio.
You can come up with this example content in a couple of ways. The simplest is to write some example content that you can post to your portfolio.
If you want to kill two birds with one stone, write about topics that would be of interest to the people who visit your portfolio. This will not only work as an example of your writing, it can also help to generate more traffic to your website through the search engines, and more potential customers in the process.
Using examples from work you've done for past clients is another possibility for your portfolio site. This can work very well, since it shows actual examples of client work, but it's critical that you get the client's permission before using their content. If they don't want you to post their content on your website, just don't do it.
If you're dealing with web content such as articles or blog posts, you can simply post these directly to your portfolio site. But if you're working with longer content like reports or ebooks, it's usually best to offer a PDF download to make it easier for your potential clients to review it.
Part of the reason is this gives you more opportunity to show off your content, maybe by adding some attractive graphics and other design cues. Presentation is part of the package, even if people are just interested in your writing.
If a potential client is comparing you and another writer, don't you think they'd be more likely to choose the content that looks nicer? Even if your competitor's content is just as well-written as yours, chances are having a nicer looking design is going to tip the scales in your favor.
When the term "portfolio" website comes to mind, most people think of photography or web design but it works just as well for writing. Your portfolio we site should have enough examples to give your potential customers a good idea of your ability. Ultimately you should include several different styles of content:
1. Articles 2. Blog posts 3. Short reports 4. eBooks 5. Longer training courses
Basically, whatever type of content you are offering your clients should have examples in your portfolio.
You can come up with this example content in a couple of ways. The simplest is to write some example content that you can post to your portfolio.
If you want to kill two birds with one stone, write about topics that would be of interest to the people who visit your portfolio. This will not only work as an example of your writing, it can also help to generate more traffic to your website through the search engines, and more potential customers in the process.
Using examples from work you've done for past clients is another possibility for your portfolio site. This can work very well, since it shows actual examples of client work, but it's critical that you get the client's permission before using their content. If they don't want you to post their content on your website, just don't do it.
If you're dealing with web content such as articles or blog posts, you can simply post these directly to your portfolio site. But if you're working with longer content like reports or ebooks, it's usually best to offer a PDF download to make it easier for your potential clients to review it.
Part of the reason is this gives you more opportunity to show off your content, maybe by adding some attractive graphics and other design cues. Presentation is part of the package, even if people are just interested in your writing.
If a potential client is comparing you and another writer, don't you think they'd be more likely to choose the content that looks nicer? Even if your competitor's content is just as well-written as yours, chances are having a nicer looking design is going to tip the scales in your favor.
About the Author:
Learn awesome marketing strategies from the Internet Marketing Maven Marenda Taylor and It Works Distributor.
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