Cheap writers are one of the biggest roadblocks to starting a profitable writing business. Too many writers are willing to under-value their work, and there are also a lot who live in countries with much lower cost-of-living. If you want to be paid what you're worth, you'll often wind up face-to-face with these competitors. In this article we're going to discuss a few ways of minimizing this problem.
The key to competing with these cheap writers is to convince your clients that your work is worth that much more. In other words, you need to create yourself a Unique Selling Proposition, or USP.
If you can give people a good enough reason to work with you over those cheaper writers, the cost wont be an issue. It's a matter of proving that they get their money's worth with you, due to the extra value you provide.
One of the easiest ways to compete is to specialize in certain markets or even on certain topics. You can sell your writing as being created by an expert if you know quite a bit about the topic, especially if it's a niche that's popular among internet marketers.
This might not be enough to get people who are building websites in all kinds of different niches to work with you, but they're really not your ideal clients anyway in many cases. The best clients are those that need content on an ongoing basis, because once you get your foot in the door and show them your value, they will continue to come back for more.
Having plenty of writing samples for your potential clients to review is another important factor in competing with cheap writers. You should always have a portfolio website anyway, but if you can point potential clients to other places where they can find your writing that can also help.
You can even add a little bit of social proof to this process if you've worked with any well-known marketers. If you can point to examples on a well-known website, it's going to hold a lot more weight than if it's just posted on some random site somewhere.
You can also offer special introductory pricing, especially if you're new, so people can see how good you really are.
The key to competing with these cheap writers is to convince your clients that your work is worth that much more. In other words, you need to create yourself a Unique Selling Proposition, or USP.
If you can give people a good enough reason to work with you over those cheaper writers, the cost wont be an issue. It's a matter of proving that they get their money's worth with you, due to the extra value you provide.
One of the easiest ways to compete is to specialize in certain markets or even on certain topics. You can sell your writing as being created by an expert if you know quite a bit about the topic, especially if it's a niche that's popular among internet marketers.
This might not be enough to get people who are building websites in all kinds of different niches to work with you, but they're really not your ideal clients anyway in many cases. The best clients are those that need content on an ongoing basis, because once you get your foot in the door and show them your value, they will continue to come back for more.
Having plenty of writing samples for your potential clients to review is another important factor in competing with cheap writers. You should always have a portfolio website anyway, but if you can point potential clients to other places where they can find your writing that can also help.
You can even add a little bit of social proof to this process if you've worked with any well-known marketers. If you can point to examples on a well-known website, it's going to hold a lot more weight than if it's just posted on some random site somewhere.
You can also offer special introductory pricing, especially if you're new, so people can see how good you really are.
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